BY VELCHEVA — The Art of Fragrance for Home, Car, and Business

Fragrance has the power to change our mood, create a unique atmosphere, and even become part of our personal style. This idea lies at the heart of BY VELCHEVA, a brand of artistic perfumery and fragrance solutions founded by perfumer and fragrance designer Yulia Velcheva-Lutak.

Today, BY VELCHEVA offers more than individual fragrance products. The brand creates a complete fragrance experience for different spaces — from aroma diffusers and scented candles to interior and car perfumes, textile sprays, and professional scenting solutions for commercial environments.

The Story of BY VELCHEVA

The founder of the brand, Yulia Velcheva-Lutak, entered the world of perfumery through her passion for aesthetics, fragrances, and the art of creating emotions through scent. The official BY VELCHEVA brand story places particular emphasis on an artistic approach: each fragrance is developed as an individual composition with its own character and mood.

The brand's production is based in Spain, in the Valencia region. Here, the company carries out the full production cycle — from developing fragrance compositions to manufacturing and packaging.

This approach allows BY VELCHEVA to maintain quality control at different stages of production while preserving the brand's distinctive aesthetic.

The Philosophy of the Brand: Fragrance as a Lifestyle

BY VELCHEVA sees fragrance as much more than a pleasant addition to an interior. It is a way to create an atmosphere and express individuality.

The same interior can feel completely different depending on the fragrance chosen. Fresh green notes can create a sense of cleanliness and lightness, woody accords add depth, floral compositions make a space feel softer, while oriental and spicy fragrances can give it a more expressive character.

That is why BY VELCHEVA collections include different fragrance directions — suitable for a quiet evening at home, a working environment, entertaining guests, driving, or creating a distinctive atmosphere in a commercial space.

BY VELCHEVA Aroma Diffusers

Aroma diffusers are one of the brand's key product categories.

They gradually fill a room with fragrance while also serving as an attractive interior accessory. A beautifully designed bottle can fit naturally into a living room, bedroom, bathroom, hallway, or office.

BY VELCHEVA pays attention not only to the fragrance itself but also to the visual presentation of its products. The brand combines quality, aesthetics, and harmony in its collections.

Scented Candles

BY VELCHEVA scented candles are designed for moments when you want to add warmth and coziness to your surroundings.

A candle combines several sensory elements at once: fragrance, soft light, and an attractive decorative object. The collections include fragrances with different personalities, from fruity and sweet compositions to deeper and more sophisticated oriental accords.

Among the fragrances available are CHERRY BLOSSOM, DUBAI, GREEN MANGO, and SALTED CARAMEL.

Thanks to this variety, a scented candle can be selected not only to complement an interior but also to match a particular mood.

Interior Perfume

Interior perfume is another way to quickly transform the atmosphere of a room.

Unlike a diffuser, which continuously releases fragrance, a room spray can be used whenever needed. A few sprays can prepare a room before guests arrive, refresh the space, or simply create the desired mood.

This makes interior perfume especially convenient for bedrooms, living rooms, dressing rooms, home offices, and other spaces.

Textile Sprays

Fragrance does not have to remain only in the air — it can also become part of the textiles around you.

BY VELCHEVA textile sprays are designed to add a pleasant fragrance to various textile items. They can help make bedding, decorative fabrics, and other textile elements part of the overall fragrance atmosphere of your home.

A beautifully scented bedroom or living room can create a more complete and harmonious sensory experience.

Fragrances for Cars

BY VELCHEVA extends its fragrance philosophy beyond the home and into the car.

Car perfume allows the vehicle interior to become an extension of your personal space. The brand offers compositions with different characters and fragrance profiles.

For example, AFRICA combines warm, spicy, and woody tones with cardamom and soft leather notes. BAMBOO is built around a fresh green character, while BELLINI combines juicy peach with the distinctive warmth of rum.

This approach makes it possible to choose a car fragrance with the same attention given to personal perfume or home fragrance.

Scented Sachets and Accessories

For smaller spaces, BY VELCHEVA offers scented sachets.

They are a compact solution for adding fragrance to wardrobes, closets, drawers, and other areas where you want to maintain a pleasant scent.

The brand also offers accessories, gift sets, and special collections, making BY VELCHEVA products suitable not only for personal use but also as thoughtful gifts.

BY VELCHEVA for Business

Fragrance can play an important role in shaping a customer's impression of a company.

BY VELCHEVA develops professional scent marketing solutions for commercial environments. These solutions can be used in retail stores, showrooms, restaurants and cafés, beauty salons and spas, hotels, offices, and business centers.

Here, fragrance becomes part of the brand atmosphere. A carefully selected composition can help create a recognizable environment and make a customer's visit more memorable.

For businesses, this is particularly interesting because customers see a company's visual identity, hear its music, and experience its fragrance on an emotional level.

Why Choose BY VELCHEVA?

The appeal of the brand comes from several key factors.

Artistic fragrance compositions. The fragrances are developed under the direction of the brand's founder, with an emphasis on individuality and distinctive compositions.

Production in Spain. The company operates its production in the Valencia region and controls the process from fragrance development through to manufacturing and packaging.

A wide range of products. The same fragrance style can be experienced in several formats, including diffusers, candles, interior perfumes, textile sprays, and car fragrances.

Attention to design. The products are created not only to smell beautiful but also to look harmonious in contemporary interiors.

Fragrance as an emotion. The BY VELCHEVA philosophy is based on the idea that fragrance can evoke moods, memories, and a sense of individuality.

How to Choose a BY VELCHEVA Fragrance

Choosing a fragrance is a personal experience, so it is worth considering not only the name of a composition but also the mood you want to create.

For a bedroom, soft, calm, and cozy fragrances are often a good choice. For a living room, you may prefer a more expressive composition that can define the atmosphere of the entire space. Fresh and light fragrances can work well in a home office, while car fragrances should be comfortable to experience throughout a journey.

If you are choosing a fragrance as a gift, gift sets and collections of smaller formats can be an excellent option, allowing the recipient to discover several different compositions.

BY VELCHEVA — When Fragrance Becomes Part of Your Space

BY VELCHEVA is a brand that brings together perfumery, design, and the art of creating atmosphere.

From a small scented candle to professional fragrance solutions for commercial environments, the brand offers ways to work with fragrance on many different levels.

The idea is simple: a home, car, office, or store is more than just a physical space. It is an environment that creates emotions and memories. The right fragrance can become an invisible yet highly significant part of that experience.

That is why BY VELCHEVA encourages us to look at fragrance from a broader perspective — not simply as an accessory, but as a way to express personal taste, create a mood, and make the spaces around us feel more individual.